Casper Brix | Effectivity tools to help you get more of the right things done

✓ Trusted by +100 fast-growing companies

✓ Trusted by +100 companies

I Help You Cut Low-Value Tasks and Reclaim 50% of Your Team’s Time—In 30 Days.

On average, employees spend 21 hours a week just figuring out what to focus on. If you're a leader, that means missed opportunities and stagnant growth. Let’s change that.

Learn how to regain focus, eliminate distractions, and guide your team toward high-value growth in 30 days. My effectivity tools will simplify decision-making and help your team focus on what truly matters.

Employees spend on average 55% of their workweek (20+ hours) just figuring out what to do. Let's change that.

Learn how to regain focus, eliminate distractions, and guide your team toward high-value growth in 30 days. My effectivity tools will simplify decision-making and help your team focus on what truly matters.

Get Your Free 30-Minute Intro Call

Choose how to get started

Option 1: Take Control with the Effectivity Playbook
Start implementing the tools at your own pace with the comprehensive playbook.

Option 2: Transform Your Team's Productivity in 30 Days
Join the 30-day program tailored for business leaders, founders, and consultants. You'll get hands-on support to see measurable results fast.

98% of businesses using our system see a measurable increase in productivity within 30 days.

Option 1: Take Control with the Effectivity Playbook
Start implementing the tools at your own pace with the comprehensive playbook.

Option 2: Transform Your Team's Productivity in 30 Days
Join the 30-day program tailored for business leaders, founders, and consultants. You'll get hands-on support to see measurable results fast.

98% of businesses using our system see a measurable increase in productivity within 30 days

4.96/5 from 131+ users

Pricing

Few Spots Open

For Results-Driven Leaders: 30-Day Program
Fast-track your team's productivity with hands-on support and actionable tools to implement immediately.

Reclaim up to 50% of your team's work hours in just 30 days.

Want to see how this works for your company? Book a free call, and let's explore how we can boost your team's productivity.

Get Your Free Intro Call

If it’s not the right fit for you and your team or company, no worries! Worst case, you’ll just get some free insights.

Personalized Kickoff Workshop - Define your team's goals and set up a plan for using our tools effectively.

Tailored Implementation - Receive a customized action plan and 3x one-on-one check-ins for personalized support

Measurable Results - Track progress and see a measurable improvement in your team's productivity within 30 days.

Access to The Effectivity Playbook + audiobook + copy of my book "The Paradox of Plenty"

Lifetime updates to future content

30-day money-back guarantee

Popular

For self-starters looking to implement at their own pace: Playbook + Audiobook + Tools

Unlock productivity anywhere. Get the Effectivity Playbook (with audiobook for on-the-go learning) and a copy of my book.

$89

One-time payment

Get it Here

Access to all effectivity tools

Access to The Effectivity Playbook (value $89)

Audiobook for on-the-go learning (bonus gift $39)

Copy of my book “The Paradox of Plenty” (bonus gift $19)

Access to our top 20 tool checklist

Calculate how much time and money you can save with a decision system

Lifetime updates to future content

30-day money-back guarantee

Payments secured on Gumroad

"Casper’s system helped our leadership team streamline decision-making, cut out distractions, and boost productivity. We saw a tangible impact on our bottom line within the first month."

Magnus Ejlskov

CEO, Edition

The number

The modern workplace is drowning in tasks, distractions, and low-value work.

Let’s fix that.

Today’s workplace is drowning in tasks, tools, and constant demands. Productivity apps and hustle culture promise more, but the truth is: we’re busier, not better.

The complexity gap—between what we can do and what we should do—is only growing, leading to burnout and missed opportunities. Businesses waste time on low-impact work while the high-impact goals get left behind.

The modern workplace is overloaded. There are endless tasks, tools, and demands on every team. Despite all the productivity apps and "hustle" culture, the real issue is clear: We’re trying to do more but achieving less.

The complexity gap—the divide between what we can do and what we should do—continues to widen. Businesses are wasting time on low-impact work, leading to burnout and missed opportunities.

Tools You’ll Use. Results You’ll See.

See the difference when you implement our tools:

Here’s what we’ve seen in companies who’ve implemented our tools.

+50%

More time to focus on high-impact work.

+30%

Boost in employee satisfaction and engagement.

100+

Companies using these tools—from startups to mid-sized businesses.

Products

How much time and money are you losing to inefficient work habits?

Unlock up to 50% of your working hours with easy, high-impact tools. 💡 That’s a potential $30,816/year back in your pocket (avg. $29/hour). Try our calculator below to see your savings.

Get It Now

About me

Hey, I'm Casper 👋

I’ve spent years helping companies scale by simplifying decision-making and improving focus. I’ve helped 100+ companies, from startups to established firms, reclaim productivity and unlock their team’s potential.

Through my experience, I’ve learned that focusing on fewer, high-value tasks is the true key to success, not endless multitasking.

During my journey writing my first book, I discovered the power of prioritization. Talking to experts and testing ideas, I found a set of 20 core tools that radically shifted my work approach. Since then, I've helped over 100 companies integrate these tools to boost impact and cut through the noise.

Experience: Six years as an executive at AndLight (acquired 2022), author of The Paradox of Plenty, and co-founder of First Book ai, which is transforming self-publishing for business books. Also, I’ve founded a think tank on decision-making and human behavior.

I’m an author and executive with a focus on helping growth companies scale better through effective decision systems. I have worked with over 100 organizations, gaining insights on how to drive productivity and enhance operations.

Among other projects, I've worked for over six years as an executive at AndLight (acquired in 2022) and am the co-founder of First Book ai, revolutionizing the world of self-publishing for business books. I’m dedicated to sharing my learnings with companies worldwide. Additionally, I enjoy hosting workshops and talks to help organizations reach their goals.

Testimonial

Testimonials

"Casper trains you in one of the world’s most valuable skills: the ability to create focus in a life full of distractions."

Hjalte Wieth

Co-founder, Plugin & SOUNDBOKS

"We are looking at a future that offers more and more choices for each individual. Casper's book comes at the perfect time if you also want to gain insights into how we are influenced by the many choices that come with our options."

Anne Skare Nielsen

Futurist at Universal Futurist

"Casper provides valuable insights into why everyday decision-making can be challenging"

Peter

Psychologist & CEO

"Casper's book is a unique blend of psychology, consumer behavior, and philosophy, together providing you with an excellent guide. Enjoy!"

Nicolai Nielsen

Partner at Supertrends Institute and bestselling author

"Our team now spends 50% less time on low-value tasks"

Mikkel Jensen

Head of Operations

"Decision-making is a crucial yet often overlooked topic. The insights provided shed light on several factors that influence my daily choices, even ones I wasn’t fully aware of. I've gained valuable tools and a strategic approach to making decisions. I highly recommend it!"

Jacob

Strategic Advisor

"I believe you will find Casper's work helpful as you seek answers on how to navigate the things you might miss out on when making choices that are right for you and that truly fulfill you."

Rikke Maj Thauer

Stress Expert, Founder of Thauer Stresscenter and bestselling author

"There's no doubt that having many options is a privilege, but we need tools to manage all the choices. Casper effectively communicates on a level that resonates, providing both an understanding of the challenge and concrete tools to address it."

Freja Sangild Boysen

Co-founder and Director

"Surprisingly positive. I was really pleasantly surprised by the content. I expected the material to be quite heavy, but that wasn't the case at all. Instead, you're taken on a fascinating journey filled with humorous personal insights"

Søren

Investor & Advisor

Books

The Paradox of Plenty

In "The Paradox of Plenty", author and business leader, Casper Brix, takes you on a journey through the modern world's vast choices and how they shape our lives.

It's based on the original Danish book "Hvorfor du har svært ved at vælge"

Get the English Version Here

Get the Danish Version here

FAQ

Frequently Asked Questions

Explore the answers to common questions
to help you get started doing less.

How does your tools help improve productivity?

How much time can I save?

Are the tools suitable for individuals, teams, or businesses?

What’s included?

How do you work with companies?

Why are there limited spots for the program?

Products

Take back your time, scale your business.

A quick look at The Playbook’s content.

Get It Here

Contact

Let’s get in touch.

Ready to unlock your team's full potential? Let’s discuss how we can help you scale effectively.

Casper Brix

Author and effectivity sidekick

Get Started

Other websites
www.effectivitylab.com
www.firstbook.ai
www.svaertatvaelge.dk (Danish)

Get access to NEW proven effectivity tools straight to your inbox, once per week 👇

Casper Brix

Author and effectivity sidekick

Get Started

Other websites
www.effectivitylab.com
www.firstbook.ai
www.svaertatvaelge.dk (Danish)

Get access to NEW proven effectivity tools straight to your inbox, once per week 👇

Casper Brix

Author and effectivity sidekick

Get Started

Other websites
www.effectivitylab.com
www.firstbook.ai
www.svaertatvaelge.dk (Danish)

Get access to NEW proven effectivity tools
straight to your inbox, once per week 👇

I Help You Cut Low-Value Tasks and Reclaim 50% of Your Team’s Time—In 30 Days.

I Help You Cut Low-Value Tasks and Reclaim 50% of Your Team’s Time—In 30 Days.

Choose how to get started

Choose how to get started

For Results-Driven Leaders: 30-Day ProgramFast-track your team's productivity with hands-on support and actionable tools to implement immediately.

For self-starters looking to implement at their own pace: Playbook + Audiobook + Tools

"Casper’s system helped our leadership team streamline decision-making, cut out distractions, and boost productivity. We saw a tangible impact on our bottom line within the first month."

"Casper’s system helped our leadership team streamline decision-making, cut out distractions, and boost productivity. We saw a tangible impact on our bottom line within the first month."

Magnus Ejlskov

The modern workplace is drowning in tasks, distractions, and low-value work. Let’s fix that.

The modern workplace is drowning in tasks, distractions, and low-value work. Let’s fix that.

Tools You’ll Use. Results You’ll See.

Tools You’ll Use. Results You’ll See.

+50%

+50%

+30%

+30%